As an executive assistant, I have worked as "the front desk girl" and "gatekeeper" among other titles for over five years, and there are a few tips I would love to share with anyone who is trying to get passed my fellow gatekeepers. I understand you have a job to do, and I want to help you succeed. Trust me. You want to hear what I have to say.
This is meant to helpful not hurtful.
1: Please understand everyone is busy just like you so don’t come in with a long sales pitch. Also, try to remember that I am not the decision maker. Whether or not we use your services is not up to me, but I can get you in front of whoever does make that decision. It is best to come in and give me a flyer and business card and only stay for a few minutes then schedule a time that we can hear more. It’s not that I'm not interested. I just have a long to-do list like everyone else. (Have you ever met my boss??)
2: Treats and sweets go a long way. Just saying. If you really want to stand out though, try to pick something on the healthy side such as a fruit tray or those yummy protein balls from Freshii.
3: Please do not come between 9:00-9:30; 12:00-1:00; or 4:30-5:00. The beginning of the day, I’m just trying to get started and a little overwhelmed with emails and tasks. If you come in at noon and interrupt my lunch, I am tempted to not use you just out of spite (that's the hangry side talking). 4:30-5:00 I’m wrapping stuff up, and my brain is pretty much fried. I know your schedule is crazy too, but these are real suggestions.
4: Be persistent but not annoying. As a front desk girl who sees A LOT of people every day, it always helps to send a reminder e-mail or two. But that doesn’t mean I want you to pop in every day either. Look for the happy medium.
5: Do NOT under any circumstances talk negatively of another company – especially your competition. That is the fastest way to get your marketing material thrown in the trash. You think I'm kidding? I'm not. If you want to say something along the lines of, "We are the best at what we do" - that's fine. But if you start trash-talking your competition, I can guarantee you that I will never mention you or your company to any of my higher-ups.
6: It really helps to see you outside of the office. If I see you at a charity function or a chamber event, I’m more likely to remember you. It’s easier to talk to people when I’m not behind a computer and up to my eye balls in tasks.
7: Be sweet – not fake. It’s not hard to tell the difference between someone who is genuinely kind and someone who is just trying to sell a product. If you really love and believe in your product, it shows. And trust me, I'm more likely to listen.
8: Show respect to me, my job, my boss, and my company. Respect my time. Be polite. Be honest. Be kind.
9: If you are going to call me or my boss, ALWAYS ask, "Do you have a minute for me, or should I schedule a time to talk to you later?" This simple sign of respect wins 1,000 brownie points with me.
10: Want to know the best way to get your foot in the door at our company? Sponsor a charity event that we are involved with. We (meaning more people than just "the front desk girl") see your heart. We get to know you as a human being. We see your willingness to work and serve. We have a soft spot for people like that.
I hope these tips help you, and I hope they make your day just a little bit happier!